Marketing Analytics, Performance & Attribution
Marketing Analytics, Performance & Attribution
Tealium debuts a new suite of Amazon Ads integrations
Tealium announced today that it has launched new integration capabilities with Amazon Ads, including Amazon DSP and Amazon Marketing Cloud (AMC), to better equip advertisers … 0Marketing Analytics, Performance & Attribution
Benchmarketing reveals new study results
A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan … 0Marketing Analytics, Performance & Attribution
Doceree unveils its new groundbreaking offering – Insights
Today, Doceree, the leading global platform building unprecedented solutions for healthcare professional (HCP) messaging, proudly unveils its new groundbreaking offering … 0Marketing Analytics, Performance & Attribution
Refuel Agency partnered with Wrench.ai
Marketing powerhouse, Refuel Agency, has partnered with Wrench.ai, a leading innovator in AI-driven marketing solutions, to amplify campaigns through AI … 0Marketing Analytics, Performance & Attribution
Web3 Pro closes New Funding Round
As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around … 0Marketing Analytics, Performance & Attribution
Anova.ai introduces Marketing Analytics Platform for SMBs
Anova.ai debuts today with the first marketing analytics platform powered by generative AI and purpose-built for small to medium-sized businesses (SMBs). … 0Marketing Analytics, Performance & Attribution
Mammoth Growth hires First Chief Revenue Officer
Building on its past work in growth marketing, product analytics, and data warehouse projects, with more than 850 clients, Mammoth … 0Marketing Analytics, Performance & Attribution
GBK Collective releases results of a new study
Key Findings At-A-Glance: Generative AI investments are expected to surge 25% in the coming year across functional areas. 58% of … 0Marketing Analytics, Performance & Attribution
Steve Madden names January Digital as its Digital Agency of Record
Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its … 0Marketing Analytics, Performance & Attribution
Plus Company announces Plus AIOS
Today, Plus Company announces the launch of Plus AIOS, a new predictive intelligence solution that allows marketers to intelligently optimize marketing performance with … 0Marketing Analytics, Performance & Attribution
Virtusa acquires Factor Creative LLC
Virtusa Corporation, a global provider of digital strategy, digital engineering, and information technology (IT) services, today announced an expansion to … 0Marketing Analytics, Performance & Attribution
Ovative Group wins Digiday Technology Award for Best Marketing Analytics Platform
Ovative Group, a national independent media and measurement firm, is a winner of Digiday’s Technology Award for Best Marketing Analytics … 0Marketing Analytics, Performance & Attribution
Rakuten Rewards appoints Julie Van Ullen as Chief Revenue Officer
Rakuten Rewards, the leading Cash Back shopping platform and a subsidiary of internet services giant Rakuten Group, Inc., has promoted Julie … 0Marketing Analytics, Performance & Attribution
Haus raises $17M Series A led by Insight Partners
Haus, a growth command center combining causal inference with experimentation & AI, today announced $17 million in Series A funding. The round … 0Marketing Analytics, Performance & Attribution
Anyword transforms ChatGPT into a powerful marketing tool
Anyword, the leading generative AI solution for marketing performance, announced today the release of its integration with generative AI platforms … 0Marketing Analytics, Performance & Attribution
Scaleworks acquires Full Circle Insights, appoints New CEO
Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive … 0Marketing Analytics, Performance & Attribution
Uptempo Welcomes New Chief Customer Officer
Uptempo, a leader in enterprise marketing operations software, today announced the appointment of Eric Grunden as its new Chief Customer Officer. In Eric … 0Marketing Analytics, Performance & Attribution
Birdseye Raises $500,000 in Pre-Seed Funding
Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will … 0Marketing Analytics, Performance & Attribution
National Firm, Ovative Group, Opens Office in Chicago
Ovative Group, a media, consulting, and measurement firm that helps change makers drive measurable marketing performance, announced today that it … 0Marketing Analytics, Performance & Attribution