Guest Blogs
Guest Blogs
What are the Best Practices and Tools for Implementing Innovative Accounting in Marketing?
The integration of accounting and marketing has become indispensable. This is especially true in today’s data-driven business industry. Consumer behavior …Guest Blogs
Data Collaboration Is Getting Harder – Time for an OpenAPI for Data
Just about ten years ago, the OpenAPI spec became a hot topic for programmatic advertisers. Today we use the term …Guest Blogs
Evolving with AI: How Artificial Intelligence is Reshaping Marketing?
From personalizing user experiences to predicting market trends, AI is turning heads, raising eyebrows, and reshaping how we approach marketing. …Guest Blogs
Leveraging Breakthrough AI and CX Automation Advances to Meet Modern Customer Engagement Challenges
The role and significance of the contact center has shifted and the way organizations approach their contact center infrastructure must …Guest Blogs
As Google’s monopoly is called into question, advertisers should embrace decentralisation
In the fast moving world of tech, reaching a 25 year anniversary is no small feat. Since its launch a …Guest Blogs
Navigating the OCEAN. It’s time to redefine personality-based targeting
In the digital age, data has evolved into an invaluable asset for various business sectors, with marketing being one of …Guest Blogs
Holiday Shopping Goes Social
Already popular throughout Asia, the age of shopping via social channels has arrived in North America— and smart brands are …Guest Blogs
Every Omnichannel Campaign Needs Connected TV. Here’s Why
The average American consumer’s daily routine might look something like this: Wake up, scroll through social media and news feeds, …Guest Blogs
Five best practices for a five-star post-purchase experience
The arrival of a brand-new purchase is often the most exciting time for customers. And from a retailer’s perspective, the …Guest Blogs
10 Factors to Define Hyper-Segmented Audiences
Navigating the complex digital advertising environment, brands and marketing executives now encounter an alluring strategy—hyper-segmentation of audiences. Recognizing and engaging …Guest Blogs
A Manager’s Guide to Addressing the Unique Challenges of the Great Resignation
Check out Martech Cube's most recent article to learn how to take proactive measures to lessen the effects of the Great Recession. Dive in to learn more!
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